Ever since Lime Crime makeup launched in 2008, it has created a huge buzz and many followers from around the globe. The bold, crazy colored makeup has become a cult favorite, and now Unicorn Hair has arrived.
It’s an exciting moment, especially for Lime Crime CEO and founder Doe Deere. The fashionable businesswoman enjoys candy-colored tresses and has spent the last three years with her chemist developing the unique rainbow-hued hair dyes.
Unicorn Hair lets you try out the trendy pops of color that remain a hot hair accessory this season. In shades like orange, green, blue, grey, pink, red and others, the formula is gentle to hair in any condition or type and offers either Full Coverage or Tint. According to Doe Deere, the tints can last for 8-10 washes while the full coverage formulas last 10-12 washes. Each generous size bottle holds 7 ounces of dye and costs $16.
The dye is also vegan, cruelty-free and created from a vegetable dye. It’s safe, easy to apply, and the results are vivid gems of color that shine on and on. When the color gradually fades, it’s subtle and never harsh to strands.
When it comes to your hair, makeup and fashion style, Doe Deere believes that all harmonize wonderfully together. That is why she was intent on creating her fab new Unicorn Hair. She likes playing with vivid color from head to toe and was “dye-ing” to introduce her fans to the sexy hair color, do-it-yourself at home process.
The brand holds a major presence on social media, and fans enjoying checking out all the new products the brand keeps churning out. The beauty company is edgy and modern and anything but traditional. There are no rules when it comes to makeup and hair by Lime Crime, and that’s part of the brand’s mission, to let you define your own standard of what is beautiful.
You can check out the brand’s Instagram to see how fans create gorgeous images in the makeup and Unicorn Hair dye. The selfies are inspiring, and 2.9 million followers seem to agree. http://www.asos.com/women/a-to-z-of-brands/lime-crime/cat/?cid=25668