With business getting formed every day, one might have trouble keeping up with all that the market has to offer. People’s creativity and knowledge enable them to develop their sole-proprietorships and partnerships that operate within their area of expertise.
An example of a notable success of this kind is Nathanial Ru’s “Sweetgreen” restaurant. Ru partnered with a few of his college friends after graduating from college to help turn an idea into reality.
Founded in 2007, Sweetgreen was an idea for healthy-eating by a few students from the Georgetown University in Washington. The salad food-chain has grown to have over 70 location and 1700 employees, but their beginnings were nowhere near as successful. Learn more about Nathaniel Ru: https://twitter.com/nathanielru and https://angel.co/nathaniel-ru
After experiencing many struggles to rent the business space from Ru’s landlord at that time, this businessman and his friend somehow ensured their restaurant had a starting location. The next problem was the lack of customers. As the food place was not positioned where a lot of the crowd can be attracted, they had almost no people in the first two weeks.
Nathanial Ru and his friends have grown this endeavor to such an extent because of their limitless innovation. When the period of no-customers was going on, they decided to put music into their business. By placing speakers outside of their location, they were able to attract a lot more people.
Currently, this simple effort has evolved into the “region’s largest music and food festival” with over 20,000 people annually. To help facilitate customer’s health with more than just healthy salads, the restaurants have offered yoga classes and partnered with some gyms.
Customers can pay via an app that the restaurant offers, they can park while the restaurant pays for their parking, and some of their purchases will go to schools that the company donates to. These are just some of the instances in which the company differentiates themselves.
About Nathaniel Ru
Ru graduated with a Bachelor’s Degree in Finance in 2007. His expertise enabled him to thrive as one of the main leaders for Sweetgreen ‘s expansion. His vision is focused on sustainability and giving back.
Thus, the restaurants of his brand are all working with local suppliers. According to Ru, the main reason behind the growth is sheer discipline. Future of the brand is turning to more technology-implementation while remaining a healthy food chain that people rely on.