Lori Senecal is well known for her strong personality as well as her advertising and marketing skills. She is a pioneer in developing creative advertising techniques. While undertaking her duties, Senecal focuses on innovative technology that creates solutions to business challenges. Her trustworthiness in the global advertising industry led to her recruitment as the Global CEO of CP+B. People close to her posit that Lori Senecal does not like to stay in her comfort zone. This factor has enabled her to have much success in her career. Her work ethic has also contributed to the growth of many companies. Early in life, Senecal set the bar so high for herself.
Lori Senecal is a graduate of the renowned McGill University. She is fluent in French. Additionally, Senecal points out that great advertising and style move in a similar direction. She is known for her creativity, talent, unique style, and ability to focus on any daunting task. Her urge to join the world of business started when she was still in high school. Senecal loves gymnastics. However, due to her height, she opted to be a coach. Coaching gave her opportunity to nature her leadership traits since gymnastics is both an individual and team sport. The coach’s job is to ensure that the team succeeds. She gained knowledge on how to set goals and remain consistent. Additionally, she acquired skills on how to communicate devoid of being judgmental. This coaching opportunity offered her the clear vision that she needed to venture into business.
The inspiration behind her profession in advertising came from her coaching days. She remarks that coaches are leaders, and once one is a leader, becoming a follower is an uphill task. Her vision was to establish a plan that other individuals could identify with and follow.
About Lori Senecal
Presently, she serves as the Global CEO for CP+B. Lori manages the corporation’s growth and expansion strategies worldwide. She also coordinates CP+B’s office operations around the globe. Lori encourages employees to continue developing consumer-oriented goods and services. Senecal started working for CP+B in 2015. Her transformative leadership has led into improved productivity and profitability margins.
Previously, she worked for MDC Partner Network as the CEO and president. She was responsible for driving MDC’s strategic vision and fueling its growth. Notably, Senecal was the global chairman and CEO of kbs+. Lori grew the firm into a financially-stable international agency. More details can be found on Adweek.