Waiakea Hawaiian Volcanic Water is making waves in the bottled water industry. The industry, which is known as being a bit stagnant and resistant to change, is facing pressure from consumers to get a bottled water that is truly sustainable. While many companies are attempting to go a bit greener, the eco-friendly change wasn’t coming soon enough for consumers who are turning to reusable canteens.
Waiakea Water is announcing the launch of a water bottle that is actually sustainable, meaning people everywhere are waiting with baited breath for it to hit store shelves. The packaging itself will be completely biodegradable in a feasible time span. While many water bottles claim to be biodegradable, it simply means that they will degrade within 15,000 years. The company is the brainchild of Ryan Emmons who started the company when he was just 22 years old, also frustrated by the lack of eco-friendly water bottles. Read more about Waiakea Water on 10bestwater.com.
Just a few short years later, Waiakea is the company to watch in the bottled water industry. Even the most established companies are starting to see the startup as a real competitor. It is truly the unicorn of the bottled water industry. Consumer desire for Waiakea’s sustainable packaging and socially conscious approach to business has set a new benchmark. The old dogs of the industry will either need to shape up to meet the demand of socially conscious consumers or ship out.
Waiakea has seen a stunning 4,000% growth since its founding a few short years ago. The company is now selling over 122,000 cases each year compared to around 2,000. Waiakea currently has a valuation of $10 million. The company is being courted by many of the major distributors as fans clamor for it to come to the shelves of their local grocery. Visit BevNet to know more.
Volcanic water is unlike any other. The water itself comes from both melting snow and rain that collects on the peak of Mauna Loa volcano in Hawaii. The water travels over 14,000 feet of volcanic rock. During its travels the water picks up natural minerals like calcium and magnesium. These minerals are great for your skin, hair and bones. The water also becomes very alkaline.